In vehicle and asset tracking, data accuracy is crucial. Customers rely on real-time positioning data to track their fleet, make decisions around safety, billing, and compliance. Yet, one of the most common and often misunderstood issues with GPS-based systems is GPS Drift.
If you’ve ever seen a vehicle “jump” across the map while parked or appear slightly off its actual route, you’ve experienced GPS drift firsthand. While small inaccuracies may seem harmless, at scale they can be frustrating, generate false alerts, and undermine trust in your tracking service.
In this article we’ll explains what GPS drift is, why it happens, and most importantly, what you can do to suppress and manage it.
What is GPS Drift?
GPS Drift refers to small, unintended changes in a reported GPS location that cause a stationary or moving asset to appear slightly off its true position. In other words, the system “thinks” the asset has moved when, in reality, it has not, or it places the vehicle on a parallel road or outside its actual route.
For example:
These issues stem from inherent limitations in GPS technology, not necessarily from faulty software.
What Causes GPS Drift?
Understanding the causes helps in designing solutions. Common contributors include:
Why Does GPS Drift Matter for Tracking Service Providers?
For end users, drift can quickly erode trust in the system. Problems include:
In competitive markets, consistent accuracy is a differentiator. Providers who can minimize drift enjoy higher customer retention and fewer support tickets.
How Can Tracking Service Providers Suppress GPS Drift?
Understanding the causes helps in designing solutions. Common contributors include:
The Business Case for Suppressing Drift
For tracking service providers, suppressing drift isn’t just about technical accuracy, it’s about customer confidence and operational efficiency. Benefits include:
In short, effective drift suppression builds trust and trust keeps customers loyal.
Final Thoughts
GPS drift is a natural side effect of satellite navigation technology. But for tracking service providers, allowing it to go unchecked can damage customer relationships and brand credibility.
By combining quality hardware and proper installation practices, you can greatly reduce drift and deliver a smoother, more accurate tracking experience.
In the event you experience GPS Drift, consult with your manufacturer if your hardware supports a setting to supress GPS drift.